Your Trusted Arts Publicist & Communications Consultant
I support artists and nonprofits in achieving their communications, PR, and marketing goals — whether that’s securing press coverage for an upcoming project, reaching new audiences, developing new messaging, deepening relationships with current fans, getting your work in front of new presenters, or all of the above.
I have 20+ years of project management experience, successful PR campaigns, arts marketing wins, and plenty of strategic projects under my belt. I work with independent artists, authors, smaller teams, service organizations, presenters, and large arts organizations.
Image description: Mariclare, a white woman with long brown curly hair, smiles directly into the camera. She wears a pink top and a black jacket, accented with mixed metal jewelry. Photo by Natalie Sinisgalli/Embolden Your Brand.CLIENT PRESS INCLUDES:
Ways to Work Together
Project-Based PR & Mar/Comms Support
You might be here because you have an upcoming performance, you’re making a major announcement, or you’ve written a new book. These are newsworthy events that deserve thoughtful messaging, an official press release, and regional or even national media coverage.
I have 20+ years of experience creating PR and marketing plans for performance seasons, leadership changes, award announcements, and creative work. Together, we can make waves.
Long-Term, Big Picture Partnership
Maybe you’re here because your work is starting to get more attention and you need a partner to help make the most of this momentum. Or your organization requires ongoing PR support and consistent institutional storytelling. Perhaps you are launching a major multi-year program and your in-house marketing team could use the support of an outside expert.
I can help you think strategically and move proactively to achieve your goals.
“Mariclare and her team created and executed a detailed, well-researched, and thoughtful publicity plan for launching my book that resulted in successful placement in both targeted niche outlets and in national media. The process was truly collaborative, clear, and fun (even for an introvert like me).”
Arts Marketing is a Creative Extension of Your Work
Arts marketing is powerful. Most artists and organizations know there are deep stories to tell about their work, but they simply don’t have the time, capacity, or support to do it. With 20+ years of experience, I understand arts industry “best practices,” which means I also understand how to work with and subvert these systems to meet your unique goals and needs. I'm eager to collaborate on your communications, marketing, or PR plan, and make it work for you, your values, and your goals. I’m never afraid to roll up my sleeves and get necessary tasks done in service of my clients.
Image description: A bookshelf filled with dance and arts books, and an illustration of 3 pairs of dancing legs.